As part of a collaborative advertising campaign for Bombas, my team and I addressed the lack of transparency in the company’s donation process, which we found reduced customer engagement with its mission. We developed Bombas Move, a fitness-based mobile app that tracks user activity and unlocks sock donations to shelters chosen by the user, strengthening the connection between purchases and impact. To support the launch, we created the #TakeAWalkInMySocks campaign, encouraging users to share daily step-based content and donation milestones. Weekly top posts receive additional donations made in the creator’s name, promoting user-generated content, healthy activity, and increased engagement with Bombas’ charitable mission.