This project involved a full rebrand of Fluffies Hot Chicken, including a redesigned logo, menu, and overall visual identity system. I reimagined the brand as a retro, neon-lit diner, shifting its tone, personality, and environment to create a more immersive and memorable dining experience.The new direction focused on building a cohesive visual language across all touchpoints, from signage and typography to menu layout and color palette. This transformation aimed to elevate the brand identity while giving Fluffies Hot Chicken a more distinct and recognizable presence.
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