This project involved creating a new Korean skincare brand from the ground up, including its name, visual identity, and product packaging. I chose the name Haneul, which means “sky” in Korean, and developed a rice toner that blends modern skincare with elements of Korean heritage. The branding incorporates traditional Korean architecture through the use of a Korean house motif within the logo and packaging design. Architectural details frame and interact with the product name, creating a visual connection between the product and its cultural inspiration. The goal was to create a skincare brand that feels both contemporary and rooted in Korean tradition, resulting in a cohesive identity that celebrates heritage while appealing to modern consumers.
