This project involved selecting a given brand name and developing a complete brand identity and product concept, including packaging design. I chose Pique and created a tea-infused chocolate brand positioned as a nonprofit supporting low-wage workers in tea plantations in India. The project focused on building a narrative-driven identity, combining storytelling, purpose, and product design to shape both the visual system and the brand’s mission. The packaging is designed like a book which you can open to read the story behind the brand while experiencing the product.
