Project Description

This project challenged students to create compelling visual interpretations of a Grimm Brothers fairy tale through a cohesive promotional campaign. The deliverables included a movie poster and a book cover, both designed to capture the atmosphere, themes, and narrative of the chosen story while appealing to a contemporary audience. Through typography, imagery, composition, and color, I developed visuals that communicate key elements of the tale without revealing the entire narrative. The goal was to create artwork that felt both intriguing and distinctive, encouraging viewers to engage with the story while establishing a strong and memorable visual identity across both formats.